Why Is Making a Difference
The Important First Step ?
Business Survival 101
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Starting a business
stems from heart-felt purpose - your first
step has to be an intense focusing on why your business
exists and what it will do to make a difference."
Starting A Business Is A Monumental Task.
“Why is making a difference important” is an instrumental question which serves as the backbone of your business
You want to start a business that will make a difference in people’s lives. While this is applaudable, you need to strategically plan your business so that it will be able to make an actual difference in the lives of your niched customer base.
Asking this instrumental question - “Why is making a difference important to me?” - releases to your imagination to create a vision in your mind’s eye that will help you to think through how your business will operate.
It will also free you to begin thinking through the research steps
you need to complete to get a fuller understanding of who it is your business exists to serve, and exactly how you will overcome sales obstacles to shape your business to serve them.
You Must Make Your Difference By Proactively Designing Your Business To Make A Difference.
You can only make a difference in people’s lives if you proactively design your business to do so.
Your efforts to build a business that makes a difference have to be grounded by solid strategy that includes
- a do-able plan of action, and
- an income strategy that can support both your life and your budding business.
Thus, your first crucial step is to equip your business with it's mission.
A strong sense of organizational purpose lays the foundation for every business that has solidly performed year after year.
Your and your patience will need to be grounded enough to face challenge after challenge.
Do yourself and your business a favor - protect your business's livelihood by having an unfailing understanding of why your business exists and who it exists to serve.
Your Business Is Founded On It’s Purpose
Focusing on how your business makes a difference will also aid you in creating a mission statement that will shepherd you and your business through time - influencing how your business will grow and evolve as time passes.
Asking yourself “why is making a difference important for my business?” is a crucial first step in blueprinting your business.
Every action you take in molding your business will be impacted by your purpose - for, without organizational purpose, your business will fail.
Your Business HAS to Be Designed to Withstand the Tests of Time.
You must be able to dream about and then create a business that customers will crave and rave about - one that will grow with them as their needs change and as the world changes around them. Your business has to be built to evolve – for if it cannot withstand change – it will surely die.
If you have successfully identified a gap in the market, and you can make a beneficial difference in the lives of your customers, you will achieve phenomenal success.
Your business must be malleable enough to morph into an entity that will fit smugly into the lives and realities of your customer base. You must cultivate an sagacious appetite for customer focused
research and thought - you should continually hunt down both the stated and unstated needs, wishes, and desires of your niched customer base.
Empower Your Business With What It Needs To Make A Difference
Building a customer-focused, mission-purposed business is your true challenge. You must continually ask yourself,
- Why am I in business?
- Why is making a difference important for me and my business?
- What is the real reason my business exists?
A Focus on Why You Make A Difference Will Also Revive You During Those Challenging Moments
While running your business, you will have times when things get really challenging and difficult.
Reflecting on your answer to "why is making a difference important?" will rejuvenate you and help you to refocus on why you started your business in the first place.
If you can successfully design your business to enable you to live out your life purpose while making a truly beneficial difference in the lives of your customers, then you will be able to face each challenge with strength and perseverance.
Never Forget The Real Reason Behind Using Your Life To Actually Make A Difference.
Using your life to make a real difference in the lives of others gives you the opportunity to fully live out your life purpose.
It also gives you the opportunity to live every day as if it were your last.
"Dance as if no one were watching, Sing as if no one were listening, And live every day as if it were your last."
Be encouraged to start a business that will allow you to make an impact!
Signed: Latarsha Lytle, MBA, motivational coach, small business success strategist, and your biggest fan!
BluePrint How Your Business Will Work.
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