Roles of Technology In Your Business Communication.
The roles of technology in your business
communication should strengthen your relationship with your customer - not
weaken it.
Roles of Technology in Business Communication: Makes
Your Life Easier.
You must take the role of technology into
consideration during your business design stages. Technology exists to make your life as a new business owner easier, but if you are not
careful, technology can overtake it's role and begin
to wreak havoc in your organization. Thus, whenever you start to invest
in technology,
- Make sure it helps your business
run more effectively, and that it's not implemented
just for the sake of having the newest, and coolest technological
wizardry.
- Also, makes sure that it enriches your
relationship with your customer, giving them multiple communication channels to maintain contact with
you.
Roles of Technology in Business Communication: Using It
To Strengthen Your Relationship With Your Customer.
Technology also exists to make life easier for your
customer. Technology works around the clock to give you access
to your customer and give your customer access to you. Thus, you
will need to use it strategically.
- Do not bombard your customers with intrusions
and distractions. This will make it hard for them to
justify continuing their relationship with you.
- Do
not overuse it to elbow your way into customer
lives - if it's too obstrusive, then they will
flee.
- Technology should never replace much needed human
connections.
- Allow your customer to make a choice in how you contact
them. Give them a simple way in - and a simple way out.
Roles of Technology in Business Communication: Using It
To Communicate Internally.
Technology also helps you to strategically grow your business helping you to streamline your internal
communication efforts.
It gives you a way to ensure that
everyone in your company is on the same page. Some
common ways to to use technology to strengthen your
internal communications are:
1. Set-up a Network.
- Network is jargon for creating a way to get a group of
computers and other devices to talk to one another.
-
Oftentimes networks are set up to allow your employees to have
access to shared documents and applications.
- Once the network is set-up, all of your computers, printers,
and other devices will be able to interact with any other device on
the network.
2. Set up an Online Company-Based Information
Portal.
The company portal is often referred to as an intranet. An intranet is
a internal website that is specifically designed for you
and your employee's eyes only. You use it as a way to:
- communicate between employees,
- post shared information,
- publish company-related memos, and
- to give your employees access to relevant business
information.
Roles of Technology in Business Communication: Using It
To Make Your Business Run Smoother.
-
Technology plays an important role in your business. It helps you to grow
your business into a customer-focused and sustainable
business.
- Search out for those opportunities in your business
where technology can reduce some of your administrative overhead
while lightening the burden for your
customer.
The roles of technology in your business communication play an integral part of your overall business strategy.
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